Robin Brogdon, MA, is the founder and chief executive officer of award-winning BluePrints Veterinary Marketing Group. After earning a master’s degree in Communication and Marketing, Robin began her career in sports marketing. Her three decades of experience, include work for a Big Ten university athletic department, a professional sports franchise, an action sports media company, management of veterinary specialty hospitals, and most importantly, as a pet owner, gives Robin the breadth of knowledge and pure passion to help her clients achieve their goals. Robin has experience with companies at all stages from start-up to acquisition and divestiture, along with management of multiple construction and relocation projects, most notably the building and operational launch of City of Angels Veterinary Specialty Center in Los Angeles, a 30,000 square foot multi-specialty hospital. Among the projects for which Robin is most proud was the opportunity to rename and rebrand Kansas State University’s Veterinary Teaching Hospital. Robin supports the industry in many ways. She completed two terms (six years) on the ACVIM Foundation Board of Directors and was the first non-veterinarian chosen to serve in this capacity. Upon conclusion of her service, Robin was honored with the ACVIM Distinguished Service Award, again, the first non-veterinarian to receive such a distinction. She has been an active member of the VECCS Leadership Committee for over a dozen years and is always happy to help veterinary professionals expand business knowledge. Robin is the current President of VetPartners, the association for veterinary consultants and advisors. She is a sought-after speaker at veterinary conferences, a published author of numerous articles, book chapters, and the popular, 101 Veterinary Marketing Questions Answered through AAHA Press. In 2012, Robin launched and was appointed the inaugural President of the Collaborative Care Coalition, a non-profit initiative with a mission to demonstrate the benefits of collaborative care between primary care veterinarians and specialists.
- Practice Leadership Luncheon
- Friday, September 8 • 12:15 PM - 1:15 PM Mountain Daylight Time (MDT)
- How to Tap Into Industry Experts to Elevate Your Practice and Use Your Resources and Vendors Wisely
- Saturday, September 9 • 3:00 PM - 4:00 PM Mountain Daylight Time (MDT)
- Media Relations: We’re in the News! How to Capture the Good Ink
- Saturday, September 9 • 4:15 PM - 5:15 PM Mountain Daylight Time (MDT)